Chapeá – con Tienda Personal

A vibrant, fresh and relaxed campaign that celebrates attitude, confidence and the power of choosing the best. Based on the idea that when you have what you want, you show it with pride, you enjoy it without fear and you share it with attitude. Call to show off with style, without guilt and with the security that in the store you will always find the latest in technology. Supported by everyday expressions, direct messages and striking visuals that reinforce the feeling of empowerment and satisfaction. Extroverted, modern and authentic. Represents those who enjoy showing their choices with pride and confidence, without falling into arrogance, but with a joyful and contagious spirit.